Bruce Macindoe
art director // digital designer
Visual storyteller.
As a versatile designer with over 15 years of experience collaborating with cross-functional teams, I bring to life unique and engaging concepts that extend across web, social media, print marketing, brand style guides, video animation/infographics, and experiential events.
rockport // marketing campaign
Rockport has a strong history of making comfortable shoes. This global campaign repositions the brand with a more youthful face. A campaign line “Live in them” reclaims their comfort roots – the brand of shoes that are not only made to look your best in, but to also be lived in.
isla app // user experience
This service industry app was designed to blend scheduling, logistics, processing and POS operations into a single, seamless application.
swiftwick // web design
Swiftwick recently underwent a brand face lift and needed their website to reflect that visual change. The main goal was to show more brand personality and establish a cleaner, more modern look and feel. A primary focus was to have an engaging interface, with major updates to the user experience.
washer network // app design
grapeshot // brand identity
Grapeshot, part of the Oracle Group, is a brand safety and contextual solutions provider. To convey a unique business focus, they needed a distinct mark and brand expression.