Bruce Macindoe

VUMERITY is a multiple sclerosis medication for patients with relapsing MS. The creative encompassed the launch of the entire campaign including the concept, branding, photography styling, website, social ads, patient welcome kit, and HCP-focused print material.

The brand re-launch of Auvi-Q, the epinephrine solution from Kaleo targeted directly to HCPs, parents, teachers, bus drivers, and baristas. This pocket-sized auto-injector talks to you through the injection process. I directed a cross-platform campaign that included print, digital, trade, and ambient media bringing to life the simple audio instructions that saves lives, every day.

For people with diabetes, the OmniPod device is a life-changing product. As a wearable insulin delivery and management device for people or “Podders” who insist life still comes first. The new brand identity spans all platforms including branding, photography and video, website, social ads, patient intro kit, print ads, and print materials.

Working alongside the in-house creative team, I help to develop and deliver integrated global marketing and communications campaigns; including print, website, social media, corporate/training video, digital assets, and large event/conferences.

It's great to be proud of the Sage Bank new brand direction. Working with a very talented copywriter, we created the new INTERDEPENDENCE identity spans all media platforms, including print promotion, website, social media, and OOH.

The You Above All marketing campaign was designed to shine a light on Jet Blue’s key competitive differences and to celebrate its superior travel experience. I designed the creative using a colorful, modern, simple “retro” illustration style to depict service offerings, and a traveller's final destination. The campaign featured a comprehensive mix of online, social media, in-flight, print, and OOH components.

Vistaprint came to us looking to help grow their brand awareness in the micro and small business communities. As a creative team member, our solution was to activate their brand and create content through small business owners by giving them their very own Micro Main St. These business owners represent communities such as LGBTQ and veterans. We partnered with content hub UpWorthy to help fuel the story.

The rebrand needed to bring NCTA (The Internet & Television Association) into current times and project their committed work to advancing connectivity for all Americans in a constantly evolving industry. The comprehensive mix of media included the overall branding, website, social ads, interior design, print ads, OOH, and print material.

Rockport has a strong history of making comfortable shoes. This global campaign repositions the brand with a more youthful face. A campaign line “Live in them” reclaims their comfort roots – the brand of shoes that are not only made to look your best in, but to also be lived in.

When Lyft launched in New York, they wanted to remind residents just how much the city has to offer and why they should stick around a bit for a show or movie. We created a unique OOH campaign, where big bold block letters filled with illustrations, showed this easily accessible service.

Working with a friend, who was frustrated by the lack of a service industry app designed to blend scheduling, logistics, processing, and operations into a single, seamless application. I went through the UX/UI iterative process of outlining problems, understanding user needs, and finally designing the wireframes and prototypes.

Swiftwick recently underwent a brand face lift and needed their website to reflect that visual change. The main goal was to show more brand personality and establish a cleaner, more modern look and feel. A primary focus was to have an engaging interface, with major updates to the user experience.

Grapeshot, part of the Oracle Group, is a brand safety and contextual solutions provider. To convey a unique business focus, they needed a distinct mark and brand expression.